Client: BODD
Project: The uniform project | United Airlines x Brooks Brothers

Uniforming a workforce of over 60,000 employees is an enormous task for anyone, and a challenge that Bodd undertook to solve for United Airlines. Bodd turned to us with a simple request: how can they showcase the immense scale and success of the project.

Our strategy was to produce a case study that simultaneously shares their client’s satisfaction with the project while highlighting the simplicity and efficiency of their body scanner.

Filmed across 3 U.S states in Los Angeles, Chicago and New York, our teams followed Bodd’s deployment of their body scan system that rapidly scans full measurements of an employee and matches them instantly to a perfectly fitting uniform.